Factors Influencing Young Women’s Experiences in the Choices and Use of Panties at the University of Cape Coast.

Abstract

The aim of this research was to investigate the factors influencing young women’s experiences in the choice and use of panties at the University of Cape Coast. A total of 217 respondents were conveniently sampled for the study. A questionnaire was used to collect the data from the respondents and data was descriptively analyzed. The result of the study revealed that Ghana young women have knowledge on the uses and functions of the different types of panties. Also, it was revealed that the comfort style of panties was noted to perform all the uses and functions of panties, except for sexual pleasure, for which thongs, string and tanga were preferred. The leading physical factor that influences their choice of panties was comfort with less attention towards fashion and brand. Also, with regards to the psychological factors, respondents’ interest, confidence, comfort and feelings were highly rated. Moreover, the leading socio-economic factor that influenced respondents’ choice of panties was occasion for which the pantie was worn. Lastly, it was revealed that panties in the Ghanaian market are not comfortable, wear out easily, spreads infections, cause itches, stains easily, show through outerwear and is not absorbent. It was recommended that erotic beading and embroidery works should be done on the comfort pantie to meet all demands.