Determinants of Mobile Banking Adoption among University of Cape Coast

Abstract

The main purpose of the study was to investigate the determinants of mobile banking adoption among sandwich students of the University of Cape Coast. Precisely, the study: assessed the perceived ease of use towards mobile banking adoption; analysed perceived usefulness towards mobile banking adoption; ascertained social influence towards mobile banking adoption; evaluated the perceived risk towards mobile banking adoption, and examined the perceived cost towards mobile banking adoption among sandwich students of University of Cape Coast. The descriptive research design was adopted for the study whereby a convenience sampling technique was used to select 341 sandwich students. Questionnaire administration was the data collection method used. The data were analysed with the use of frequency and percentages. It was found that the majority of the students consistently agreed with all the indicators of perceived ease of using mobile banking and its usefulness as well as the social influences towards mobile banking adoption. Similarly, it was found that the majority of the students consistently agreed to all proxies of the perceived cost of mobile banking adoption, but the majority of the students agreed to certain aspects of perceived risk towards mobile banking adoption, while the majority of them disagreed to other aspects of perceived risk towards mobile banking adoption. The conclusion was that mobile banking presents some perceived ease of use, social influence, usefulness, risks and cost to the students. Thus, it was recommended for the management of the banks to intensify ease of use, usefulness and social influence, while reducing the risks and cost of mobile banking services.