Community Radio And The Sustainability Of Artisanal Fishing In Elmina, Ghana: The Case Of Benya Fm

Abstract

The development of media outlets like radio has increased the fishing industry‟s access to cutting-edge marketing strategies while reducing its reliance on intermediaries. The fishing sector does, however, encounter significant difficulties, such as a lack of coordination between authorities and fishermen regarding the requirements and regulatory processes. The objective of this study was to assess the contribution(s) of radio (programs on radio) in sustaining artisanal fishing in Elmina, Ghana. The Corporate Social Responsibility (CSR) theory and the Agenda Setting theory provided the theoretical foundation for this study. The case study design of the Qualitative research paradigm was employed. Using a semi-structured interview guide, a total of twenty (20) participants were interviewed. Additionally, the data were arranged into themes in accordance with these objectives using thematic coding and content analysis. The study discovered that conscious music aired on the radio serves as a kind of teaching and learning tool for fishers in addition to radio programs. Also, despite several objections, the study found that radio has a favourable impact on fishers. Further, the findings also suggest that most fishermen listen to radio. The findings also revealed that Benya FM interacts with Elmina‟s artisanal fishers through phone ins, messages, and outdoor broadcast. The study discovered that the fisheries program serves as a forum for fishermen to discuss their concerns before the government takes action to address them. Last, the study brought to light some methods that a radio stations can adopt to sustain the artisanal fishing industry. These included getting fishermen‟ attention and educating them about the importance of fishing responsibly, bringing important issues to the notice of the appropriate authorities, broadening their media, and lowering the cost of fishing equipment.