Factors Influencing Clothing Purchase Practices Of Students: From The University Of Cape Coast, Ghana

Abstract

Within the last few years, there has been a great expansion of online shopping all over the world, and Ghana is not an exception to this trend. The motivation behind the current examination, then again, was to research the factors that influence the purchasing propensities for understudies at the College of Cape Coast with regards to clothing that is bought on the web. To accumulate data, the review utilized both the quantitative exploration procedure and the clear examination plan. Furthermore, a survey was used to gather information. To achieve the objectives of the exploration, graphic measurements, for example, mean, standard deviation, recurrence counts, and rates were utilized, in addition to inferential statistics such as Pearson correlation. The quantity of information that the respondents had about online apparel purchasing was shown to have a substantial positive link with the amount of time that they actually spent shopping by themselves. decisions to purchase clothing on the web are impacted by various factors, including the availability of a variety of kinds of items, the convenience of having access to the internet, the fact that online stores and shops provide cheaper costs, and the convenience of shopping online. Female students engage in more online shopping for clothing than males. The study recommended that students should assess all the online clothing shops to approach assortment of items and compare prices to achieve value for money and gain more online shopping experience. Online clothing shops are encouraged to deliver their products on time to minimize the issue of delay in the delivery of the products. Online clothing shops should provide more pament methods to easy the payment procedures and ensure safety.