Use of Social Media and Its Impact on the Academic Performance of Students at the Tertiary Institution in Ghana. A Case Study of University of Cape Coast

Abstract

This dissertation conducted a study into the impact of utilizing social media platforms on the academic accomplishment of students within the University of Cape Coast, located in Ghana. The research studied the strategies employed by students to manage academic stress through social media and assesses the resulting impact on their scholastic accomplishments. The outcomes of this inquiry unveiled a favourable correlation between social media engagement and students' academic achievements. Employing a quantitative approach and utilizing a descriptive survey method, the research did not identify any noteworthy gender-based disparities in the use of social media. The study recommended that educational stakeholders support the responsible use of social media for educational purposes. School counsellors should organize programmes to teach students how to balance social media engagement with academics. The university's management should address social media addiction by educating students on effective usage to enhance academic performance.