Managing human resource for presentation of radio programmes: A case study of Ghana Broadcasting Corporation, Cape Coast branch

Abstract

This study set out to examine the management of human resource for presentation of radio programmes in the Ghana Broadcasting Corporation, Cape Coast Branch. It was carried to find out the lapses in the management of human resource of the Cape Coast Branch of the Ghana Broadcasting Corporation, and made the necessary recommendations for effective presentation of radio programmes. The descriptive survey research design was chosen for the study in order to allow the respondents to describe and document aspects of the situation as they were. The stratified and purposive sampling techniques were used to select a sample of 45 respondents out of 61 people who were the study population. Data were analysed using the Statistical Product for Service Solution (SPSS, version 18). The study found that there was no well-defined and documented programme policy in Ghana Broadcasting Corporation. However, there was co-operation among presenters, management members, senior staff and junior staff of the corporation. Though internal recruitment was important, it limited the presentation of radio programmes in the corporation as new ideas were not injected into radio programmes. The study recommended that management should consider outsiders who are qualified to host programmes in order to bring new ideas into the presentation of radio programmes. Secondly, management and government should revise upward the salaries and wages paid to presenters of GBC to meet the demands of the time. Other incentives should be made available to attract and reduce presenters’ turnover.