An intervention to address deteriorating water quality: Anapplication of Ajzen’s theory of planned behavior

Abstract

This study investigates the factors which influence illegal miners’intention to choose an alternative ob using the theory of planned behavior (TPB). Three hundred and thirty-eight respondents from illegal mining communities in the Pra Basin completed a questionnaire on behavioral, social and demographic factors which might motivate an illegal miner to choose an alternative job. The attitude was found to e the only dominant significant antecedent of the ehavioral intention. The findings from the study reveal that Perceived Behavioral Control (PBC) which has een the focus of the ob intervention in the basin is not a redictor of their intention