http://hdl.handle.net/123456789/1036 Tue, 14 Apr 2026 23:25:01 GMT 2026-04-14T23:25:01Z http://hdl.handle.net/123456789/12141 Lecturer Immediacy for Effective Instructional Communication in University of Cape Coast Kuagbedzi, Witness Adzo The relationship between instructors and learners is considered as one of the major factors that influence learning outcomes. The present study explored the strategies utilized by lecturers of Communicative Skills course in the University of Cape Coast, Ghana to establish immediacy with their students during classroom instruction. The researcher purposely sampled six lecturers and forty-two students to participate in the study. Data were collected from the selected lecturers and students through observations, face-to-face interviews and focus group discussions. Guided by rhetorical and relational goal theory and impression management theory, the researcher analysed the data and found that lecturers employ nonverbal cues (facial expression, eye contact, touch, and distance) and verbal cues (positive comments, vocatives, and jokes) to establish immediacy with students. In addition, the study revealed that lecturers utilized immediacy strategies to increase students‟ classroom participation, reduce tension among students and sustain attention of students during classroom instruction. Furthermore, the study showed that immediacy strategies are effective in maintaining good relationship between instructors and students, achieving motivation of students, and maintaining inclusive environment for learners. The researcher recommends that lecturers should consider making deliberate efforts to incorporate immediacy strategies in their teaching of courses at the tertiary level. ix 145p:, ill Mon, 01 Apr 2024 00:00:00 GMT http://hdl.handle.net/123456789/12141 2024-04-01T00:00:00Z http://hdl.handle.net/123456789/12075 Mobile Media and Citizen Journalism in Social Activism: A Case Of #Fixthecountry Movement Frederick, Kaayeng The proliferation of smartphones among citizens in Ghana has accelerated their contribution to user-generated media content on social media to political discourse and activism in Ghana. The attention of researchers on citizens-led political activism on social media platforms against economic quagmire and political failures has not been impressive. The present study explored the communication styles and challenges used by citizen journalists in #Fix-the-Country Movement on social media in Ghana. The study adopted qualitative research approach and case study design. Using purposive sampling and snowballing, the researcher selected five convenors and ten citizen journalists for interviews and ten selected online posts from the official Facebook handle of #FixTheCountry movement. Guided by social movement theories, the researcher analyzed the data and discovered that citizen journalists utilized hostile communication style largely to communicate their grievances through the social media platform. The communication styles were effective, and this was informed by the platform or channel of delivering the information. Also, the study revealed that convenors and citizen journalists faced challenges such as threats from political authorities, financial constraints, verbal attacks and politicization of the movement. The underlying factors that preempted the movement are social, economic, health, governance and educational issues in the country, Ghana. The researcher recommends comparative study of social activism onsite and online. xi 194p:, ill Mon, 01 Apr 2024 00:00:00 GMT http://hdl.handle.net/123456789/12075 2024-04-01T00:00:00Z http://hdl.handle.net/123456789/11893 Exploring The Use Of New Media In The Study Of Communicative Skills In Off-Classroom Spaces: A Case Study MANSEN, BETTY A huge body of literature exists on the application of new media technologies in enhancing instructional delivery. However, not much has been written on how students deploy new media and the gratifications they derive from them, especially in off-classroom spaces. The purpose of this study was to explore how first-year students of Cape Coast Technical University use new media tools in studying Communicative Skills outside the classroom. The qualitative case study purposively sampled 30 first-year students of CCTU, using a semi-structured interview guide. Drawing on the theory of uses and gratifications, the study uncovered six main benefits of CCTU’s students’ use of new media in the study of Communicative Skills in off-classroom settings. These were cognition of concepts, communication, access to resources, collaboration and participation in learning, and handling of assignments and exercises. The study also found that misuse of technology, poor network infrastructure, resistance to change and poor feedback were the main challenges the students encountered in their use of new media. The study concluded that new media tools provide self-regulated learning opportunities for students to study Communicative Skills. Recommendations in relation to media use and their implications for teaching instructional communication, in general, and Communicative Skills, in particular, are given. x,191p:, ill. Sun, 01 Oct 2023 00:00:00 GMT http://hdl.handle.net/123456789/11893 2023-10-01T00:00:00Z http://hdl.handle.net/123456789/11876 The Representation Of Metrosexuals On Social Media In Ghana: A Netnographic Study Adu-Yeboah, Christabella A number of young metrosexual men globally are becoming more self-aware of their appearance and are, thus, displaying on social media a significant interest in fashion. However, research on metrosexuality has received marginal attention in the communications literature. Yet, a study of the ways the youth choose to represent themselves is useful for understanding how social media shape their perceptions about masculinity, identity, beauty and self-confidence. The objective of the study is to evaluate the effectiveness of strategies employed to promote metrosexuality among the youth in Ghana and to examine how global social media platforms promote metrosexuality among Ghanaian youths. This thesis examined the representation of 30 young Ghanaian metrosexual men on Snapchat and Instagram. The study was situated within Goffmann’s theory of representation, Mercer’s idea of masculinity and theories of media globalization. Using a netnographic methodology, data were gathered over a period of three months through social media presence and observation. First, the study discovered nine main strategies of representations of metrosexuals on Snapchat and Instagram. These were objectics, hashtags, setting/location, body image and physical appearance, captions, comments, the use of hashtags, tattoos and hairstyles. Second, it was found that globalization processes such as media acculturation, cultural imperialism and hybridity played a mammoth role in influencing the metrosexual identity and masculinity of young Ghanaian social media users.We can learn about Ghana's evolving masculinity standards by studying metrosexuals. It might indicate that society has changed and accepts alternative male roles. The suggestions for future work are discussed. xi, 193p; , ill. Wed, 01 Nov 2023 00:00:00 GMT http://hdl.handle.net/123456789/11876 2023-11-01T00:00:00Z