Employee Retention Strategies In Tertiary Institutions In Ghana: Evidence From Cape Coast Technical University

Abstract

The study assessed employee retention strategies in tertiary institutions in Ghana, Cape Coast Technical University in the Central Region being the study area. Descriptive research design and quantitative research approach were adopted to address the research objectives. A well-designed questionnaire was used to collect the data. A survey of 175 sampled employees were selected using a census sampling methodology. In the analysis, both descriptive (mean and standard deviation) and inferential (multiple regression by partial least squares) statistics were employed. The results of the Smart PLS structural equation modelling revealed that working environment positively influences employee retention in Cape Coast Technical University. The study further revealed that compensation and staff training have a positive influence on the retention of Cape Coast Technical University employees. The study recommended that Cape Coast Technical University’s management should approve working environment conditions that meet the requirements of the employees in which they manage. In addition, Cape Coast Technical University management should strengthen their compensation packages to meet employees’ complaints. Lastly, Cape Coast Technical University's management should consider leveraging their employees’ training policies to improve customer loyalty and employee retention.