Abstract:
The study examined the implication of capital structure on the financial
performance of listed manufacturing companies in Ghana. The study employed
an explanatory research design and a quantitative research technique to address
the three specific objectives that guided the study. A survey research approach
was used to gather empirical data from one hundred and twenty (120) listed
manufacturing firms across Ghana. The study's findings, taken as a whole,
support the idea that strategic marketing is a key factor in the success of
organisations seeking to position themselves in a changing market. The study's
findings also showed that conventional advertising channels are favoured by
Ghana's manufacturing firms for reaching new consumers and strengthening
existing ones. Intriguingly, just a minority of them employ cutting-edge
technology to promote their offerings; listed manufacturing firms would do well
to enhance their results by embracing cutting-edge technical marketing tools
like mobile marketing. The results shed light on the importance of strategic
marketing to the success of listed manufacturing firms in a globalised growing
economy. The study recommended that the manufacturing firm should
concentrate more on other financing options rather than debt financing due to
its negative consequence on profitability.
